If your motto is "Failure's not an option" then it's likely you may never succeed.
Why are mistakes an important part of improving sales performance?
Think of soccer for a minute. Soccer is "The Beautiful Game" because it's fluid and non-stop. So, how do you coach such a game? You can't train soccer players in every possible scenario they may encounter because there are an infinite number of plays possible for every situation.
To coach soccer players, you must put them into a scenario and wait for a mistake to happen. Then you coach the proper technique to ensure the mistake doesn't happen again. Unless the players make a mistake, there is no way to coach proper technique.
The same is true in sales. Unless sales people make mistakes and you are there to address them, there is no way to coach technique and improve performance.
If reps live in fear of making mistakes, they aren't pushing their own limits or getting out of their comfort zone and therefore are reduced to producing mediocre results.
Akalyst Blog
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